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"Skiing is un-fun. That was probably the best way to describe the sport in the early 90’s. What were the options? Straight, stiff & uninspiring skis. In 1995, LINE began with the mission to change that – to reclaim that enjoyment that comes from strapping sticks to your feet & sending yourself down a slope at gravity’s disposal. From our humble beginnings as a garage brand in upstate New York to being a worldwide innovator in the heart of the Pacific Northwest, our mission has always been the simple goal of making skiing MORE FUNNER!"