Sweet protection was born in 2000, in Trysil, a little mountain village surrounded by wilderness in Norway by a group of friends with a passion for both winter and summer sports. Since the beginning Sweet has prided themselves on providing the best possible products as a result of their heart, talent and attitude towards creating high performance goods. Sweet provides a huge range of products from protection to clothing, and thanks to their talented, dedicated and award winning team of technicians and riders these products are put through their paces in pursuit of perfection. The fun that the founders have together is reflected in their designs and the technology used also shows that when it comes to performance, Sweet Protection are ‘damn serious’ about ensuring the wearer is comfortable.
