In 1993, in a garage in Capo Beach, CA, Dragon founder Will Howard aimed to build a company that encompassed his passions for surfing, snowboarding, and riding dirt bikes. With an emphasis on creating functional, high-quality merchandise that appealed to the youth market and pushed the status quo. Dragon introduced a number of innovative products early on. “We saw an opportunity to add snow goggles to the line-up by aligning ourselves with the emerging snowboard market,” says founder Will Howard. “We loved riding and realized snowboarders were treated as second-class citizens just like we were as a start-up, so we thought that would be a good match.” From there, Dragon recruited snowboarders Jamie Lynn, Chris Roach, and a few others. Many years and many ride days later, Dragon has established itself as a leader in the snow goggle business. Dragon's innovative design approach leading to the first-ever frameless snow goggle which is currently one of the most sought after styles in retail.
