The Atomic Hawx Prime 100 GW is the perfect ski boot for the most people and in the most situations – a medium-width ski boot with a medium flex. It offers a reliable but exciting ride for less aggressive skiers for whom day-in, day-out comfort is a must-have. For less weight, less work, and more skiing, it’s designed with Prolite – a revolutionary light construction with added reinforcements where needed. With a 100mm last, it’s made for medium-width feet, and the pre-shaped 3D Gold liner gently hugs your feet from the start – and feels even better after the thermoforming Memory Fit process that customises the shell and cuff. The GripWalk sole provides a more upright and relaxed position when standing on flat ground yet when in the binding automatically assumes a more dynamic, athletic stance. Ideal for recreational skiers looking for real-deal performance with ski-all-day comfort, this boot is the definitive answer.