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The Douchebags concept was born in the summer of 2009 during a week of sunny glacier skiing and epic surf in the beautiful western part of Norway. During that week, twin-tip legend and GS skier Jon Olsson met up with product engineer and entrepreneur Truls Brataas, and the two discovered a mutual passion for action-sports, traveling and smart product design. With the exclusive goal of having fun, while creating outstanding products, the two initiated the Douchebags project.

With Jon traveling more than 300 days a year for the past 10 years, the two knew right from the very beginning that they wanted to design new types of travel bags that reflected the needs of a modern explorer. The two interviewed 150 skiers, snowboarders and surfers to find out what the core user really wanted in a travel bag. They even went to airline companies and worked together with baggage handlers to learn how to make bags better suited for travel.

All of this research resulted in the discovery of five important needs that a modern gear bag should address:

Length adjustment system, so one bag will fit every type of gear

Low weight, to accommodate the needs of travelers and airlines

Solid protection, to make sure your gear come out all right

Compressible design, to solve the storage problem when not in use

Innovative, new carrying system


To fulfill these needs, the two had to develop new technology. By involving ski bum and award winning product designer Per Finne and the Norwegian University of Science and Technology, the team developed a patented technology that made all of their traveling dreams come true.

The founders sewed the first prototypes themselves, before new ones were made in a laboratory at the University. These prototypes were then brought to a firm that manufactures bags for the Norwegian military where they were inspected and improved to make sure the construction was as durable as possible. New prototypes were made and unveiled to the public for the first time, and ended up becoming a finalist for Innovation of the Year at the largest sporting goods trade show in the world, ISPO, in Munich, Germany. Sales went through the roof, and the company went global within its first winter selling out all products in only two months.

Today, the company is based as close to the Norwegian mountains as possible, and we are working with what we truly love:

“Providing the best travel equipment for epic adventures, all around the world.”


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